There is no limit to human ingenuity and creative thought. This is especially evident in the always-innovative, always-evolving fashion industry.

Bringing in more than a trillion a year in revenue, one might wonder what it takes to make it so successful. As it turns out, quite a lot: the resources of healthy ecosystems—fresh water, clean air, robust biodiversity, productive land—and the stability of just societies. So as the third most environmentally damaging industry in the world, one might also wonder what its fashion leaders are doing to promote the kind of sustainability necessary for their long-term viability. Well, Myriam Laroche did too.

Celebrating its 8th season, Eco Fashion Week (EFW) is informing and inspiring the fashion-conscious, and sustainable-minded, alike, in a way that harmonizes beauty and the environment. After all, innovation in fashion — the future of chic — is inextricably linked to innovation in, well, sustainability.

Through our speaker seminars, industry panels, and, of course, our dynamic, collaborative, and award winning fashion shows, we invite you to provoke and perpetuate our collective desire for a thriving world. We promise you won’t be alone: global VIP guests, buyers, designers, stylists, photographers, and media, are attending EFW and it’s no wonder we’ve ditched the hippie stigmas and sartorial visions of sustainability and fashion, left, right, and centre stage. So if you’re looking for granola and hemp, you’ll have to check the snack bar.

And while you may only see us twice a year, know that we are continually, and feverishly, provoking, challenging, and propelling all aspects of the fashion industry, towards ensuring solutions that balance ecology, society, and culture.


The EFW team fully embodies the values and aesthetics of Eco Fashion Week’s mission: present the industry with sustainable innovations in fashion, and build the capacity within our audience to ensure that consumer values, intentions, and actions, are always aligned.

We are a diverse group of artists, designers, producers, thinkers, strategists, and visionaries; and together, we are global citizens who believe that true style, and a commitment to making the world a better place, are by no means mutually exclusive. Alas, we are also pragmatists; we realize that perfection doesn't exist. There are still so many questions and not enough answers.

So, we look to collaborate with organizations, brands, or designers who encourage people to examine, explore, and question the world around them, in an accessible, engaging way. It’s through this multi-disciplinary approach to fashion we form the essence of Eco Fashion Week’s value system. Integrity is the core of our being; our team intrinsically believes, that by educating, supporting, and promoting sustainability, from process to product – sourcing, design, production, distribution, purchase, and use – we can create a space that transforms personal responsibility to global change.


Myriam Laroche

President & Founder

With more than 20 years of experience in the apparel & fashion industry, Myriam Laroche is the founder and the President of Eco Fashion Week and one of the world’s experts in the field of sustainable fashion. 



Nancy Bouchard


Nancy is a natural-born producer, alongside with Founder Myriam Laroche, launched Eco Fashion Week in Vancouver, BC in 2010. Together they have developed and optimized a sustainable plan partnering in making Vancouver the greenest city in the world in 2020.


Jessica McIlroy

Chief Awareness Officer

Jessica is a sustainability professional, focused on the areas of renewable energy, green building and non-profit development. She is passionate about reducing our impact on the environment and climate change while building a more balanced economy.



Jordan Krahn

Social Media Coordinator

Jordan Krahn is from a small town in Manitoba who moved to the city of Vancouver for a more fast paced life. Currently the Social Media Coordinator for Eco Fashion Week, she hopes to make the world
more eco-friendly —
one tweet at a time!



Iris Chau

Graphics & Web Intern

Iris Chau is a fashion marketing and design technology student at the Chip & Shannon Wilson School of Design in Vancouver, B.C. With Eco Fashion Week, Iris combines her technological skills with her passion for supporting a thriving sustainable fashion industry.