There is no limit to human ingenuity and creative thought. This is especially evident in the always-innovative, always-evolving fashion industry.
Bringing in more than a trillion a year in revenue, one might wonder what it takes to make it so successful. As it turns out, quite a lot: the resources of healthy ecosystems—fresh water, clean air, robust biodiversity, productive land—and the stability of just societies. So as the third most environmentally damaging industry in the world, one might also wonder what its fashion leaders are doing to promote the kind of sustainability necessary for their long-term viability. Well, Myriam Laroche did too.
Celebrating its 8th season, Eco Fashion Week (EFW) is informing and inspiring the fashion-conscious, and sustainable-minded, alike, in a way that harmonizes beauty and the environment. After all, innovation in fashion — the future of chic — is inextricably linked to innovation in, well, sustainability.
Through our speaker seminars, industry panels, and, of course, our dynamic, collaborative, and award winning fashion shows, we invite you to provoke and perpetuate our collective desire for a thriving world. We promise you won’t be alone: global VIP guests, buyers, designers, stylists, photographers, and media, are attending EFW and it’s no wonder we’ve ditched the hippie stigmas and sartorial visions of sustainability and fashion, left, right, and centre stage. So if you’re looking for granola and hemp, you’ll have to check the snack bar.
And while you may only see us twice a year, know that we are continually, and feverishly, provoking, challenging, and propelling all aspects of the fashion industry, towards ensuring solutions that balance ecology, society, and culture.
The EFW team fully embodies the values and aesthetics of Eco Fashion Week’s mission: present the industry with sustainable innovations in fashion, and build the capacity within our audience to ensure that consumer values, intentions, and actions, are always aligned.
We are a diverse group of artists, designers, producers, thinkers, strategists, and visionaries; and together, we are global citizens who believe that true style, and a commitment to making the world a better place, are by no means mutually exclusive. Alas, we are also pragmatists; we realize that perfection doesn't exist. There are still so many questions and not enough answers.
So, we look to collaborate with organizations, brands, or designers who encourage people to examine, explore, and question the world around them, in an accessible, engaging way. It’s through this multi-disciplinary approach to fashion we form the essence of Eco Fashion Week’s value system. Integrity is the core of our being; our team intrinsically believes, that by educating, supporting, and promoting sustainability, from process to product – sourcing, design, production, distribution, purchase, and use – we can create a space that transforms personal responsibility to global change.
Myriam Laroche is the founder and the President of Eco Fashion Week and one of the world’s experts in the field of sustainable fashion.
With more than 20 years of experience in the apparel & fashion industry as a head buyer, creative director, and fashion & beauty journalist, the interesting part of Myriam’s story is that she self-admittedly was once an eco fashion offender: “I was the girl with 100 pairs of shoes, 5 colours of everything, and a closet full of things I rarely wore.” So, she decided to make a change. In October 2009, she launched Eco Fashion Week and dedicated herself to spreading the message of sustainable fashion.
As a former buyer for retail chains like Historia and Jacob, Myriam knows every step of product development from raw material selection to merchandising and retail sales. Although that life was exciting, she saw just how far from green the fashion world could be. Eco Fashion Week was launched as a forum for like-minded individuals to learn, share information and devise solutions for a more responsible fashion planet.
For Myriam, eco fashion is not just a business principle; it is a way of life. She has created her own line of vintage clothing under the Myriam Laroche label and builds her new wardrobe by supporting vintage retailers such as Value Village and (insert others here as needed). Her infectious enthusiasm and tireless efforts over the past 5 years of Eco Fashion Week have now inspired thousands of new eco fashionistas to hone their fashion edge in an ecologically friendly way – better for business, and much better for the planet.
Nancy is a natural-born producer, alongside with Founder Myriam Laroche, launched Eco Fashion Week in Vancouver, BC in 2010. Together they have developed and optimized a sustainable plan partnering in making Vancouver the greenest city in the world in 2020.
Let’s just say that Carly does a little bit of everything! She works with the production company to ensure the set up of the event, booking support companies such as radio, security and tenting, sponsorship support, front of house; basically guiding the general flow of the event.
Graphic & Web Designer
Mika Senda is a Graphic Designer living and working Vancouver, BC. She has been responsible of managing the website, print design and creating new EFW branding for each new edition since Edition 03. www.mikasenda.com